The Prosperous Coach Intensive, September 2013 has sold out.

Discover how to get more clients whenever you need them, earn more with less effort, and live the lifestyle you REALLY want — just by using the coaching skills you’ve already mastered!

Do you love coaching but hate selling coaching?

No “traditional” marketing.
No tedious hours on Facebook, Twitter, or LinkedIn.
No networking events.

Dear coaching professional:

Are you sick of “boom and bust” cycles?

Does talking about money tie your stomach in knots?

Does marketing make your head spin?

I know exactly how you feel, because I’ve been where you are now. It’s a little embarrassing for me to admit it now, but I earned just $4,500 in my first year as a full-time coach, even though I had trained with some of the best coaches in the business.

That was before I learned the secret of a truly successful coach business—one that thrives all the time rather than merely living hand-to-mouth between clients. Before I figured it out, I hated the process of enrolling clients. I thought it was something to “get through.”

Every time it came time to talk about fees, I could feel the number getting stuck in my throat. My heart would pound in my chest and I’d have to remind myself to breathe. I could feel my face getting warmer and warmer as I got tongue-tied. After I finally managed to get the number out, the pause in conversation seemed to last forever.

My brain would race: “Oh god, it’s too high. I knew it was too high. Should I offer them a discount? … I totally screwed this up.”

And, if a client finally did say yes, I would feel “lucky.”

Sound familiar?

If any part of this story strikes a chord with you, I have some good news for you.

You are not alone.

Many great coaches struggle with the dreaded “business side” of what they do. It’s not because they lack coaching expertise—many are amazing when they finally get in the room with a client. But as anyone whose tried to build a coaching career knows, the key piece of the puzzle is getting yourself into that room.

Every time you hear the words “I’d love to work with you but I can’t afford it,” you probably hear yourself asking questions like these:

  • “Why the hell can’t I just get paid to do what I love?”
  • “Why the hell can’t I meet clients who want to pay for coaching?”
  • “Why the hell can’t I have somebody else do the marketing and sales?”


Here’s more good news: You can do all these things without making major changes to your routine or getting an MBA. In fact, you can transform your coaching career — and your life — just by using the coaching skills you already know and love most.

Wouldn’t it be amazing if you could get up in the morning and just coach?

What if you didn’t have to mess with all this “business nonsense?” What if you didn’t have to waste valuable time on marketing and email and networking? Who wants to deal with that, after all?

That’s why we created The Prosperous Coach Intensive, a powerful three-day program that will show you how to stop struggling with the process of generating high-paying business and begin enjoying the coaching career you’ve always dreamed of. You’ll learn how to:

  • Re-frame the fears that are holding you back and challenge the beliefs that prevent you from building wealth and prosperity
  • Make bold proposals with value-based pricing.
  • Overcome the “needy” attachment to outcome that can make you seem desperate.
  • Become more resilient by learning to love the word NO.
  • Own of your life and stop being a victim of circumstance and external influences.
  • Craft powerful and compelling stories that clients love.
  • Understand how to become antifragile and grow from failure.
  • Experience the power of being the most vulnerable and authentic person in the room.
  • Eliminate any remaining deep, ingrained fears of rejection.
  • Embrace failure as the only true route to more success.
  • Become a man or woman of your word…what you say will occur is what will occur.
  • And actually experience that Extraordinary Requests generate Extraordinary Results.

So, what’s the secret?

These days, I love selling — and you can too

Today I’m not just comfortable with the sales process — I love it. It’s easy and effortless.

I’m comfortable speaking my rates and asking for high fees because it feels authentic and natural. I feel deeply confident because I’m not worried about being ‘rejected’. In fact, I set a very high bar for the kind of clients I choose to work with:

  • My clients are either a “Hell Yeah!” or a clear “No.” And it’s perfect either way.
  • My clients never miss a session and are never late.
  • I feel like I’m in control of my destiny and my life.
  • I feel confident I can create clients whenever I choose to.
  • I have the freedom and lifestyle I desire.
  • I coach 3 days a week and 3 weeks a month.

I didn’t always have a life this great. I used to be afraid of selling. It was really hard and it didn’t feel like me. In fact it felt yucky, gross, inauthentic and scary. I was afraid of being bothersome, pushy or disliked. Sometimes I even felt guilty when asking for more money. And I was definitely afraid to ask for high fees because of my fear of being rejected.

At that time I was newly married, eager to prove myself to my wife, my friends, and my family in this new career called “coaching.” Yet I watched my checking account go in the wrong direction for month after painful month after month, eating up all of my hard-earned savings. I knew I was a damn good coach, but my bank account didn’t show it. I felt like a fraud.

Every time I heard another “no,” my self-esteem died a little bit more. My self-confidence was directly linked to the amount of money in my bank account. All of this meant that I needed each client far more than they needed me. I knew something had to change, or things would only get worse.

I had already hired and fired several marketing experts. All the stuff they said I “had” to do made me miserable AND slowed down my business.

So, I reached out to Steve Chandler

I didn’t want to have to find another job in order to pay the bills.

Steve had a reputation for helping coaches become prosperous. Some of the most successful and world-class coaches I knew had trained with him.

I emailed Steve with an amazing offer: “Steve, I can’t afford to attend your Coaching Prosperity School. But if you let me attend for free, I will pay you double by the end of the program.”

I was hurt and a little angry when I received his reply:

“Rich, I want you to be the coach who can create the money first.”

My chest was constricted and my breathing short, because signing up for Steve’s school would drain the very last of my savings. And yet, a sensation deep inside of me knew: “You have got to do this.”

I didn’t want to have to find another job in order to pay the bills. I wanted to commit. I wanted to play full out — for the first time in my life.

So, I wrote the check then and there and walked to the mailbox with my heart beating fast in my chest.

I made ten times my investment in just two months.

Fast forward two months.

I was astonished… I had already earned ten times the investment I made in my own coaching. For the first time in my coaching life I had found a way to look into the eyes of a potential client and have them smile as they said the magic words, “How do I pay you?”

And my clients started sending their checks with beautiful, hand-written thank you cards.

How you can learn to love the “business” of coaching

The biggest problem most coaches face is that they think they are entitled to a career. They think: “I’m a really good coach. Therefore I should be able to succeed as a coach.”

The trouble is only fifty percent of becoming a successful coach is about your coaching. It’s the other fifty percent that determines whether you thrive or even survive as a coach.

The other fifty percent of what you need to do to become a prosperous coach is what we call “Creating Clients.”

Others call this ‘Getting Clients’ or even worse, ‘Attracting Clients’.

And most coaches call this the ‘hard’ part.

But as long as it remains the ‘hard’ part you are not going to succeed. If you want to be successful, you’ll need to learn to love the business of coaching as much as you love coaching itself.

The good news is this: a powerful coaching conversation is the only way to create high-performing, high-paying clients. And you know how to have powerful coaching conversations, right?

It’s what you do.

Here’s the cool part: if you recorded my workday, you wouldn’t be able to tell when I was coaching a current client or a potential client. I’ve learned to make my enrollment process almost identical to a coaching session.

It makes enrolling easy, simple, and even fun!

All you have to do to master the same skill is to make small but powerful shifts to your mindset. Plus some tiny but essential tweaks to your language. Once you learn how, your enrollment conversations will have a completely different feel — and lead to far more success.

That’s why I attended Steve Chandler’s original Prosperity School for coaches four times. I didn’t need more “information” — I wanted to have this new mindset and language skills embedded deep in my soul.

Do you want to create extraordinary results on a regular basis?

These days my clients pay up to $75,000 to work with me. They pay for up to a year in advance. And they come from across the world to work with me. Although I have a website, I haven’t changed it in years. I don’t do Internet marketing. And I still don’t have a business card.

Just the other day, I received a check from a new client for a $55,000 agreement. It was enclosed in a beautiful thank-you card with an African sunset on the front. I immediately called her to say how moved I was because I’d spent two years living in Africa. She told me that she’d thought long and hard about which card to send me. And she shared why this card was so important to her.

You see money is a symbol of commitment. And when your clients are this committed it’s no surprise that they create extraordinary results for you on a regular basis.

Destin GerekSince the Creating Clients event in LA last May, I have traveled to Japan and Nepal with private clients, all expenses paid plus an additional $31,000 dropped into my account. I am currently in Australia working with another one of my clients (3 months coaching, plus a week in their home in Australia for $25,000 +expenses), and just enrolled another client for a six month $27,500 agreement. Some other things too, but I consider these the big ones. And best of all, the impact and effectiveness of my work has massively increased, as well.”

 Destin Gerek

Terrance-ThamesBefore coaching with Rich, life felt very average and capped. I thought I had already made my biggest dent in the coaching world, with little more to look forward to. And then I Apprenticed with Rich and created some extraordinary results:

I billed around $400,000 in coaching fees. (The year before I billed just $15,000). My clients are by invitation and referral only and I still don’t have a website. I am much more relaxed around money. And I have a deep inner knowing that I can create money whenever I want to, when I follow what I have learned in our time together.

When I first met Rich, I shared a dream of how I wanted my coaching practice to look. I wanted to travel the world with my clients. I wanted to have clients fly in to spend time with me. And I wanted to create life-altering experiences for my clients. We even envisioned my “Ibiza Project” where a client and I spend 10 days together, on an adventure of a lifetime.

Today is a special day. You see, I am typing this sitting by the pool in Ibiza, Spain, relaxing and getting ready for my client to show up to celebrate all of the successes that they had while working with me.

I turned my vision into my reality. Coaching with Rich was my own adventure of a lifetime.”

 Terrance Thames


Ready to learn the powerful principles behind the ‘magic’?

What if I told you that you could create a client by the end of the weekend? Would you want to learn how?

There’s actually no magic formula, but there are powerful principles behind what we do and teach. We have put these principles to work in our own coaching practices and seen them help hundreds of coaches completely reinvent their practices. And each of them has done it THEIR own unique way, by utilizing their natural strengths.

Today, I have a deep sense of inner confidence about my ability to create prosperity as a coach. I no longer use my bank account as a way to make myself feel bad (or good). And I know how to create the income and clients that support a lifestyle I love.

Steve and I have taught hundreds of coaches how to do this.

We call our Prosperous Coach event an “Intensive” for a reason. It’s an immersion learning experience. It’s why Karen signed her first $20,000 client and billed $33,500 within 4 weeks of our May Intensive. It’s why John re-enrolled his CEO client for a year-long program and enrolled another CEO for six months. It’s why Dominique signed her first year-long client.
Here are just a few more of the success stories from the last Prosperous Coach Intensive:

  • One week after the event, Vered was at a conference creating an “easy, open, and flowing conversation” in a way she’d never done before.
  • Terrance Thames took his annual sales from $15,000 a year to $400,000 a year in just twelve months. His clients are now by invitation and referral only. He wrote to us from the side of a pool in Ibiza, Spain, to say that he was on an adventure of a lifetime, and that he now has “a deep inner knowing that I can create money whenever I want to.”
  • Stephen McGhee dropped Steve a quick note to say “your work has catapulted me to a seven-figure coach.”
  • Amir Karkouti let us know, “I’ve gotten more clients and more referrals from this process.”
  • Anya said she used have a fear of a looming ‘sales’ conversation. She wrote: “I don’t have that fear any more.”
  • Brad Billingsley wrote, “This was the most powerful professional development experience I’ve had. I no longer take the easy way out in a coaching conversation, rather I speak my truth with the intention of serving my clients deeply.”
  • Kelley Diaz said, “I’ve stopped thinking I need to create the perfect system or website or really that I even need to have some official qualification to start serving as a coach.”
  • Doug McGhee wrote: “I know now that I can be busy or remarkable but not both — I choose remarkable.”

Learn to make the “hard” part easy.

We want you to LOVE the business side of your coaching practice. Because you too can learn to make the “hard” part easy.

As with any new skill, this will take some practice, but at the beginning most coaches are a little shocked to learn the following:

  1. You don’t have to use traditional ‘marketing’.
  2. You don’t need to create a ‘pipeline’ to fill.
  3. You don’t need a website or even a business card.
  4. You don’t have to go to networking events.

And your business can grow by invitation and referral only.

This weekend is designed to produce a safe and fun place to practice the exciting, challenging skills of client enrollment.

In fact, this Intensive is about one thing — actually adding more clients to your coaching practice.

An immersive learning experience

Our most powerful life experiences take place in the context of immersion. That’s because all three of our primary forms of learning — thinking, feeling and doing (mind, heart and body) — and all three sources of information — ourselves, others and our environment — are involved.

But this intensive isn’t about “information.” It’s a learning experience focused on taking action. We’ll spend our time dealing with real issues: your issues.

So, be prepared to bring your client challenges into the room. Think of real people you’d love to work with and bring their names into the room. And, most importantly, bring your fears into the room.

We’ll handle all of it.

When we say we want you to actually create clients, we mean it.

At every intensive we’ve run in the past four years, participants have signed new clients or re-signed previous clients before the event was even over.

What you can expect:

This intensive is an interactive coaching experience. Between us, Steve and I have over 30 years of successful and impactful coaching experience. We’ll be sharing the very best of what we know.

We make a simple commitment: every intensive we run will be more powerful and more impactful than the ones before it. We will never cover the same content twice.

This is why people fly from across the globe to attend our events.

This is why people attend our events again, and again, and again.

This is why our clients thrive.

Much of the weekend’s design will be based on your questions and your case studies and on your actual clients and potential clients. We’ll coach many of you live, in front of the room. And our coaching is high flame. We make a commitment to serve you, not to please you. We promise to hold nothing back.

We’re not here to be your friends. We’re here to help you succeed as a coach.

Don’t let fear stand in your way.

  • It’s time to let go of your fear of being needy, pushy or disliked.
  • It’s time to be authentic and vulnerable with your clients.
  • It’s time to ask for what you really, really want.
  • It’s time to only coach clients who inspire you.
  • It’s time to master the way you communicate.
  • And, it’s time to recognize the value you create for your clients and make bolder proposals!

It’s not that Steve or I (or our clients) don’t experience fear. We just don’t let it stop us. And that’s what we want for you.

We are here for one purpose, and that’s to teach you these skills. You are not alone anymore. It’s time to put these skills into practice until you are independently wealthy.

Steve and I look forward to seeing you in LA!

Love. Rich

P.S. Our Intensives always sell out—and this is probably Steve Chandler’s last public event—ever. There are only 50 10 spots remaining.

In addition, the moment you sign up we’ll send you more than ten hours of audio and video materials to get you started before you arrive. You’ll immediately be directed to a webpage with links to all of these materials so you can access them right away, including:

  • A 3-hour video coaching masterclass by Rich
  • Some of our most powerful audios:
    • The 7 Biggest Lies That Hold Coaches Back and How You Can Turn Them Around
    • Why Hating Sales is Healthy and How You Can Use This to Your Advantage as a Coach
    • The Huge Problem with High-Paying Clients That You Can Learn to Resolve
    • 2 “Coaching Prosperity School” webinars
    • 3 “Creating Clients” webinars
    • Time Management for Coaches
    • Why Some Coaches Aren’t Prospering and How You Can
    • Information vs Transformation
    • Public Speaking for Coaches
    • Your Social Self vs Your Professional Self

The details

Thursday, September 19
6:00 – 8.00pm: Official book launch, Q&A and book signing with Steve & Rich

Friday, September 20
9:00am – 5:00pm: The Prosperous Coach Intensive Day 1
5:30 – 7:30pm: Relaxed evening social and an opportunity to really connect with your peers: a group of incredible coaches — some of whom will become friends for life.

Saturday, September 21
9:00am – 5:00pm: The Prosperous Coach Intensive Day 2

Sunday, September 22
9:00am – 12:30pm: The Prosperous Coach Intensive Day 3
1:00 – 2:30pm: : [Optional] Coaching connection and social (This is an opportunity to build connections and set up mutual support with fellow coaches from across the globe.) Lunch is not included.


The Beverly Garland
A charming hotel close to Universal Studios, Hollywood Bowl, Hollywood Walk of Fame and Beverly Hills. 
4222 Vineland Ave • No. Hollywood, CA 91602
(800) 238-3759 |

We’ve secured a $159/night rate for participants.

$1,497 (Accommodations are not included).

Cancellation Policy. There’s nothing more important than the power of commitment—especially if you are a coach. At the same time, we understand that unanticipated events happen occasionally in everyone’s life. For cancellations submitted on or before August 1, 2013, your registration fees will be refunded less $100 per person administration fee. For cancellations on or before August 23, 2013, 50% of your registration fee will be refunded. No refund of registration fee available for cancellations after August 23, 2013. No refunds will be made for No Shows.


Real People. Real Stories. Real Results.

Amir-KarkoutiHaving been in the NLP, Hypnosis, Change work industry for over 15 years; this workshop is absolutely nothing like any of the other seminars. Steve and Rich didn’t give us information on how to do it…they demonstrated right in front of us and the power alone was enough for me to “get it” and apply it immediately.The enrollment process has become fun and easy and I look forward to waking up and having powerful conversations without awkwardly trying to get money from people.The shift for me was that it doesn’t matter what I say. I don’t need a script. I don’t need a plan and I don’t have to “set up” before a meeting. I just have to show up.I’ve gotten more clients and more referrals from this process. It may seem counterintuitive; but you quickly realize that this is how it’s supposed to be and Rich and Steve demonstrate its effectiveness over and over again throughout the three days.”

 Amir Karkouti

BradThe Prosperous Coach Intensive is for coaches who are ready to go big and take their coaching and their business up three levels. It is not for the feint of heart. This was the most powerful professional development experience I’ve had and has challenged me to play a much bigger game with my clients and my prospects. If you are committed to turning pro as a coach, this is the place to do it. My confidence has soared as a result of this workshop. I now have the courage and compassion to share my truth with my client, holding nothing back…I’ve only been back one day and I’ve already had transformational experiences with several clients!I learned a whole new way of approaching referrals to my business, which is counter intuitive to what I’ve done for the past 23 years. I no longer take the “easy way out” in a coaching conversation, rather I speak my truth with the intention of serving my clients deeply.”

 Brad Billingsley

Brian-WuThis workshop has transformed the way I run my coaching practice. I feel much more relaxed around money. I no longer have the need to constantly prove myself worthy. And I know that I can create clients from a place of love and service instead of from a place of neediness.If you want to work with only a few high-achieving clients per year, and if you hate traditional marketing and sales, do yourself and your future clients a favor and go to this workshop. Rich and Steve are masters of client creation – observe how they are being at the workshop and apply it, and your life will transform.”

 Brian Yining Wu

Lisa-GrechAfter the workshop I presented a proposal to a client. She likes to negotiate, so I gave her three different options. As I sat in the review meeting with her, I listened to her talk herself into option two. I heard myself say in my head, “Stay quiet. She is selling herself.” She said she needed a few days to think on it and yesterday I received an email that she wants to move forward!”

 Lisa Grech

VeredI started changing the way I communicate and it has already created a significant difference in the way other people are responding to me. Just coming from a place of passion and service has made it a completely new experience. I went to an event recently and spoke with a woman who sat down at my table. She ended up wanting my card after what was an easy, open, and flowing conversation. This is huge for me because previous conversations about what I do always left me feeling really yucky.”

 Vered Dell

CindyEveryone in the room was in the same place. Some were more engaged and others still figuring it out. But no one was an expert. Each person was looking to better their services and follow their path. And I see that there is no ‘one’ path — only my path. While there are tools and many options I just have to find out what works for me. It was a life changing workshop and I truly enjoyed you and Steve and your willingness to give and give more to ensure we had an overflowing cup.”

 Cindy Levorah

TerryIt’s a powerful coaching workshop that instructs you on how to get out of your head and into action. Also honors the principle that there is no perfect one way to coach. The perfect way is the way YOU choose to coach. You don’t have to have it all figured out (as you’ll never figure it all out). Just get started and make adjustments as the process unfolds.”

 Terry Gibson

KelleyThis workshop dives deep into what it means to be a coach, rather than how to be a coach. You get the opportunity to be amongst coaches of all levels who demonstrate their value of coaching by opening up and being coached by Rich and Steve in front of the group. There really isn’t any advice or information given without a discussion or demonstration of its practical application.I’ve stopped thinking I need to create the perfect system or website or really that I even need to have some official qualification to start serving as a coach.”

 Kelley Diaz

Karen DavisRich and Steve are two of the top coaches in the world. They were very generous with sharing their knowledge, successes and even their failures, and it was obvious that they truly care about each person in the room. They were both very entertaining and time flew by. There was also homework prior, during and after the Intensive. If you’re serious about your practice and you’re considering taking your practice to higher levels you need to spend time with them.”

 Karen Davis

Doug McGheeWhat a great weekend and I appreciate the time energy and thought you put forth to provide a very high level opportunity to bring specific current coaching challenges to the facilitators for coaching and forward movement. This was not a workshop to bring your world of suffering and limitations—leave those at home.I know now that I can be busy or remarkable but not both—I choose remarkable.”

 Doug McGhee


Meet Your Teachers: Steve Chandler and Rich Litvin

steve-head-shot-rgbSteve Chandler draws on more than 20 years of working with professionals to dramatically improve their success.

He has run seven Coaching Prosperity Schools and his alumni include some of the world’s most successful coaches.

Although Steve graduated from university with a degree in Creative Writing and Political Science, and spent four years in the military studying language and psychological warfare, he credits his own life experiences with failure as the most valuable tools for helping others.

On stage, Steve is hilarious and he’ll inspire you with stories of his “low points” – when you realize that you are not nearly as bad off he was, you’ll get that if even Steve can transform his life, so can you! Until he was 48, Steve thought he was too old to write a book… now he is the author of 30 books that have sold over a million copies around the world.

His personal success coaching, public speaking and business consulting have been used by CEOs, top professionals, major universities, and over 30 Fortune 500 companies. Steve is a popular guest on TV and radio talk shows, and he has recently been called “the most powerful public speaker in America today.”


rich-head-shot-rgbRich Litvin specializes in working with high achievers to create exponential success.

He began coaching on a beach after he was fired from his job as a Vice Principal in London. Less than two years later, he resigned as CEO of an International Coaching Organization with a $20M revenue when he realized that he wasn’t doing what he truly loved.

Rich has worked with CEOs, millionaires, Olympic Athletes, celebrities, best-selling authors, soldiers and mothers – and their lives have changed beyond all recognition. He now chooses to work with no more than five personal one-on-one clients a year to help them build truly deep, lasting, natural confidence.

When Rich works with coaches, he does one thing. And he does it exceptionally well. He helps coaches create a thriving practice — with just a few high-paying clients a year — by invitation and referral only.