Things you should simply stop doing

There is NEVER a reason to make a cold call. Stop making them.
Stop wasting time on that website and that business card.
Stop hiding behind lengthy emails to potential clients.
Stop your need to create a huge email list.
Stop your thirty‑minute taster sessions.
Stop trying to “market” what you do.
Stop going to networking events.
Stop trying to “get the word out.”

If you are desperately trying to stay ahead of the internet marketing curve you are playing the wrong game. The internet is moving so fast you couldn’t outrun it if you tried.

No high‑performing client was ever created outside of a conversation. And no high‑paying client was ever created outside of a powerful conversation.




Love. Rich.


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